Lancaster agency rebrand for international firm


An all-terrain vehicle company has enlisted the help of a Lancaster firm to redesign its brand.

Hotfoot Design, which has its head office in The Storey building in Lancaster, has completed a rebrand for Atkinson Vos.

Atkinson Vos, based in Bentham on the Lancashire-Yorkshire border, is the world’s leading specialist in Unimogs, a Mercedes-Benz manufactured all-terrain vehicle and has sold to over 13,000 customers in 150 countries.

Hotfoot helped to deliver a new brand identity and fully responsive website as well as outdoor signage, workwear, brochures, stationery, exhibition stands and an e-marketing campaign.

Managing director of Atkinson Vos, Simon Ward said: “Hotfoot developed a complete brand identity, which has been very well received by our customers.

“We were so impressed by the way Hotfoot worked that we also engaged them to design a new website for us, they really listened to what we wanted to achieve.

“The result is a website that looks excellent, is appealing and is built on a very strong foundation.”

Hotfoot's creative director, Charlie Haywood, said: “Atkinson Vos has a reputation for outstanding service and unparalleled industry expertise for all things Unimog.

“We’ve really enjoyed working with the established but growing company, bringing to life it's quirky brand and delivering great integrated creative across digital and online.”

Tuesday, January 17, 2017 at 2:16PM
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